Web Content: How Much Should I Pay?

Written by Joel Walsh


Continued from page 1

Keep in mind, that's onlyrepparttar additional revenue you get fromrepparttar 150305 improved content compared with what you were getting already from your work. No extra work needed.

Sales/leads model

If your website is a promotional vehicle for a business,repparttar 150306 results can be even more spectacular. If a page nets you $500/day in sales or leads, website content improvements that increase your sales or leads by 20% will pay for themselves within a month, if not a week.

In reality, if your current content is really weak,repparttar 150307 improvement is likely to be even more spectacular. Traditionally, overhauling bad sales writing doubles or even triplesrepparttar 150308 response rate.

The best part of all this isrepparttar 150309 advantage you'll gain overrepparttar 150310 competition, with so many website owners inrepparttar 150311 dark about their content. If you are earning 20% more thanrepparttar 150312 competition onrepparttar 150313 same advertising or promotion expense, you will ultimately carryrepparttar 150314 day.

Making a Content Investment

Now, back to price. What would you expect to invest to see a $6570 return?

Writer's Market,repparttar 150315 blue book of professional writer fees, says web content averages $300/page, which would mean a 2000+% return on investment.

But you can actually get away with paying only half that if you don't need research or meetings—the biggest time-sucks when it comes to creative projects. If you order content in bulk, you'll likely get an even steeper discount.

Why not see for yourself what kind of an improvement professional writing can make on your site's revenue? Every day you wait is another day of lost revenue—and why should you be content with that?



About the author
Joel Walsh is the head content writer for UpMarket Content. Mention this article and get one trial page of website content at no charge: http://upmarketcontent.com/website-content




Getting One-way Inbound Links: the 5 Major Strategies

Written by Joel Walsh


Continued from page 1

4. Paying for Inbound Links

Buying and selling text links on high-PageRank web pages has become big business. Buying good traffic-generating "clean" links is a great alternative to pay-per-click advertising, which confers no SEO benefit. But, there are a number of pitfalls of relying primarily on paid links for SEO:

  1. The cost ofrepparttar hundreds of links required for substantial search engine traffic can become prohibitive.
  2. As soon as you stop paying, you lose your link--you are essentially renting rather than owning, with no "link equity" building up.
  3. Google is actively trying to dampenrepparttar 150304 impact of paid links on rankings, as revealed in various patent filings.
  4. Given Google's mission to dampen paid links' effectiveness, paid link buyers have an interest in verifying that a potential paid link partner is "passing PageRank." But identifying appropriate PageRank-passing paid link partners is quite a task in itself.
  5. Google is actively trying to dampenrepparttar 150305 impact of any "artificial" linking campaign. Having most of your links on PageRank 3 or higher web pages would seem to be a dead give-away that your links are "artificial," sincerepparttar 150306 vast majority of web pages (note: not necessarily websites, but their pages) are PageRank 1 or lower. Meanwhile, buying PageRank 0 or 1 links would have so little impact on a site's PageRank that it would not be worthrepparttar 150307 expense.

5. Distributing Content

All ofrepparttar 150308 above four inbound-link-generating methods really do work. But it isrepparttar 150309 fifth method of getting one-way inbound links that isrepparttar 150310 most promising: distributing content

The idea is simple: you give other websites content to put on their sites in exchange for a link to your site, usually in an "author's resource box," an "aboutrepparttar 150311 author" paragraph atrepparttar 150312 end ofrepparttar 150313 article.

The beauty of distributing content for links is thatrepparttar 150314 links generally generate more traffic than links on a "resources" page. Plus, your article will pre-sell readers onrepparttar 150315 value of your site.

The downside, of course, is that it's no small amount of work to create original content and then distribute it to hundreds of website owners. But nothing good ever came easy. And onrepparttar 150316 internet, one-way inbound links are a very good thing.

In conclusion, there are a number of ways of getting one-way inbound links, and if you're smart, you'll use all of them.



About the author
Joel Walsh is the owner of UpMarket Content. Check out this guaranteed website promotion content distribution package: http://upmarketcontent.com/website-promotion-package.htm




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